Update: 05.02.2025
Last week: 4 week 2024 (20.01.2025 - 26.01.2025)
Last full month: December 2024
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | |||||||||
| WoW | 40 466 | -1.6% | 13.7% | 0.3 | 49 913 594 | -1.4% | 20.3% | 0.5 | -4.1% |
| MoM | 173 726 | -5.5% | 13.6% | -0.1 | 208 921 895 | -2.7% | 20.0% | 0.1 | -6.7% |
| YTD | 146 764 | -19.0% | 9.4% | 0.7 | 181 912 564 | 6.5% | 13.5% | 2.6 | -25.4% |
| MAT | 2 412 826 | -14.8% | 9.7% | 0 | 2 578 116 333 | 15.5% | 13.0% | 1.5 | -14.5% |
| KAPSIKAM | |||||||||
| WoW | 14 263 | -9.3% | 2.4% | -0.1 | 11 993 313 | -9.5% | 4.0% | -0.2 | -5.0% |
| MoM | 65 528 | -4.1% | 2.5% | 0 | 52 690 462 | -2.7% | 4.1% | 0 | -3.6% |
| YTD | 55 215 | -23.0% | 2.5% | -0.5 | 46 329 604 | 4.5% | 4.1% | -0.1 | -8.0% |
| MAT | 761 263 | -12.5% | 2.3% | -0.1 | 553 543 883 | 29.7% | 3.6% | 0.6 | -9.9% |
| VIPROSAL | |||||||||
| WoW | 9 244 | -7.9% | 1.5% | 0 | 7 206 851 | -7.6% | 2.3% | -0.1 | -5.1% |
| MoM | 42 920 | -2.2% | 1.6% | 0 | 33 013 546 | 1.6% | 2.4% | 0.1 | -3.9% |
| YTD | 36 020 | -38.5% | 1.5% | -0.8 | 28 065 626 | -13.3% | 2.4% | -0.5 | -8.5% |
| MAT | 600 058 | -26.2% | 1.8% | -0.4 | 400 975 962 | 22.6% | 2.5% | 0.3 | -10.0% |
| SULFARGIN | |||||||||
| WoW | 1 428 | -13.0% | 0.4% | 0 | 1 364 965 | -13.1% | 0.8% | -0.1 | -1.7% |
| MoM | 5 522 | 1.7% | 0.3% | 0 | 5 018 005 | 5.0% | 0.7% | 0 | -3.6% |
| YTD | 5 639 | -34.4% | 0.4% | -0.2 | 5 303 787 | -10.0% | 0.8% | -0.1 | -3.3% |
| MAT | 78 761 | -38.6% | 0.4% | -0.3 | 68 537 604 | -7.3% | 0.8% | -0.2 | 5.8% |
| APILAC | |||||||||
| WoW | 932 | -11.0% | 30.2% | 0.1 | 775 945 | -8.9% | 73.8% | 0.4 | -11.3% |
| MoM | 3 453 | -8.2% | 25.0% | -1.4 | 2 808 808 | -7.9% | 67.8% | -1.7 | -3.2% |
| YTD | 3 443 | -43.5% | 29.7% | -11 | 2 833 889 | -26.3% | 73.1% | -5.1 | -22.5% |
| MAT | 56 073 | -21.8% | 31.3% | -7.7 | 40 740 957 | 1.9% | 72.5% | -2.5 | -2.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 146 764 | -19.0% | 9.4% | 0.7 | 181 912 564 | 6.5% | 13.5% | 2.6 | -25.4% |
| KAPSIKAM | 55 215 | -23.0% | 2.5% | -0.5 | 46 329 604 | 4.5% | 4.1% | -0.1 | -8.0% |
| VIPROSAL | 36 020 | -38.5% | 1.5% | -0.8 | 28 065 626 | -13.3% | 2.4% | -0.5 | -8.5% |
| SULFARGIN | 5 639 | -34.4% | 0.4% | -0.2 | 5 303 787 | -10.0% | 0.8% | -0.1 | -3.3% |
| APILAC | 3 443 | -43.5% | 29.7% | -11 | 2 833 889 | -26.3% | 73.1% | -5.1 | -22.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 2 412 826 | -14.8% | 9.7% | 0 | 2 578 116 333 | 15.5% | 13.0% | 1.5 | -14.5% |
| KAPSIKAM | 761 263 | -12.5% | 2.3% | -0.1 | 553 543 883 | 29.7% | 3.6% | 0.6 | -9.9% |
| VIPROSAL | 600 058 | -26.2% | 1.8% | -0.4 | 400 975 962 | 22.6% | 2.5% | 0.3 | -10.0% |
| SULFARGIN | 78 761 | -38.6% | 0.4% | -0.3 | 68 537 604 | -7.3% | 0.8% | -0.2 | 5.8% |
| APILAC | 56 073 | -21.8% | 31.3% | -7.7 | 40 740 957 | 1.9% | 72.5% | -2.5 | -2.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 40 466 | -1.6% | 13.7% | 0.3 | 49 913 594 | -1.4% | 20.3% | 0.5 | -4.1% |
| KAPSIKAM | 14 263 | -9.3% | 2.4% | -0.1 | 11 993 313 | -9.5% | 4.0% | -0.2 | -5.0% |
| VIPROSAL | 9 244 | -7.9% | 1.5% | 0 | 7 206 851 | -7.6% | 2.3% | -0.1 | -5.1% |
| SULFARGIN | 1 428 | -13.0% | 0.4% | 0 | 1 364 965 | -13.1% | 0.8% | -0.1 | -1.7% |
| APILAC | 932 | -11.0% | 30.2% | 0.1 | 775 945 | -8.9% | 73.8% | 0.4 | -11.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| MILDRONATE | 173 726 | -5.5% | 13.6% | -0.1 | 208 921 895 | -2.7% | 20.0% | 0.1 | -6.7% |
| KAPSIKAM | 65 528 | -4.1% | 2.5% | 0 | 52 690 462 | -2.7% | 4.1% | 0 | -3.6% |
| VIPROSAL | 42 920 | -2.2% | 1.6% | 0 | 33 013 546 | 1.6% | 2.4% | 0.1 | -3.9% |
| SULFARGIN | 5 522 | 1.7% | 0.3% | 0 | 5 018 005 | 5.0% | 0.7% | 0 | -3.6% |
| APILAC | 3 453 | -8.2% | 25.0% | -1.4 | 2 808 808 | -7.9% | 67.8% | -1.7 | -3.2% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection “MS of competitors” in sections for each brand
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection “MS of competitors” in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs