BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	40 466	-1.6%	13.7%	0.3	49 913 594	-1.4%	20.3%	0.5	-4.1%
MoM	173 726	-5.5%	13.6%	-0.1	208 921 895	-2.7%	20.0%	0.1	-6.7%
YTD	146 764	-19.0%	9.4%	0.7	181 912 564	6.5%	13.5%	2.6	-25.4%
MAT	2 412 826	-14.8%	9.7%	0	2 578 116 333	15.5%	13.0%	1.5	-14.5%
KAPSIKAM
WoW	14 263	-9.3%	2.4%	-0.1	11 993 313	-9.5%	4.0%	-0.2	-5.0%
MoM	65 528	-4.1%	2.5%	0	52 690 462	-2.7%	4.1%	0	-3.6%
YTD	55 215	-23.0%	2.5%	-0.5	46 329 604	4.5%	4.1%	-0.1	-8.0%
MAT	761 263	-12.5%	2.3%	-0.1	553 543 883	29.7%	3.6%	0.6	-9.9%
VIPROSAL
WoW	9 244	-7.9%	1.5%	0	7 206 851	-7.6%	2.3%	-0.1	-5.1%
MoM	42 920	-2.2%	1.6%	0	33 013 546	1.6%	2.4%	0.1	-3.9%
YTD	36 020	-38.5%	1.5%	-0.8	28 065 626	-13.3%	2.4%	-0.5	-8.5%
MAT	600 058	-26.2%	1.8%	-0.4	400 975 962	22.6%	2.5%	0.3	-10.0%
SULFARGIN
WoW	1 428	-13.0%	0.4%	0	1 364 965	-13.1%	0.8%	-0.1	-1.7%
MoM	5 522	1.7%	0.3%	0	5 018 005	5.0%	0.7%	0	-3.6%
YTD	5 639	-34.4%	0.4%	-0.2	5 303 787	-10.0%	0.8%	-0.1	-3.3%
MAT	78 761	-38.6%	0.4%	-0.3	68 537 604	-7.3%	0.8%	-0.2	5.8%
APILAC
WoW	932	-11.0%	30.2%	0.1	775 945	-8.9%	73.8%	0.4	-11.3%
MoM	3 453	-8.2%	25.0%	-1.4	2 808 808	-7.9%	67.8%	-1.7	-3.2%
YTD	3 443	-43.5%	29.7%	-11	2 833 889	-26.3%	73.1%	-5.1	-22.5%
MAT	56 073	-21.8%	31.3%	-7.7	40 740 957	1.9%	72.5%	-2.5	-2.7%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	146 764	-19.0%	9.4%	0.7	181 912 564	6.5%	13.5%	2.6	-25.4%
KAPSIKAM	55 215	-23.0%	2.5%	-0.5	46 329 604	4.5%	4.1%	-0.1	-8.0%
VIPROSAL	36 020	-38.5%	1.5%	-0.8	28 065 626	-13.3%	2.4%	-0.5	-8.5%
SULFARGIN	5 639	-34.4%	0.4%	-0.2	5 303 787	-10.0%	0.8%	-0.1	-3.3%
APILAC	3 443	-43.5%	29.7%	-11	2 833 889	-26.3%	73.1%	-5.1	-22.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 412 826	-14.8%	9.7%	0	2 578 116 333	15.5%	13.0%	1.5	-14.5%
KAPSIKAM	761 263	-12.5%	2.3%	-0.1	553 543 883	29.7%	3.6%	0.6	-9.9%
VIPROSAL	600 058	-26.2%	1.8%	-0.4	400 975 962	22.6%	2.5%	0.3	-10.0%
SULFARGIN	78 761	-38.6%	0.4%	-0.3	68 537 604	-7.3%	0.8%	-0.2	5.8%
APILAC	56 073	-21.8%	31.3%	-7.7	40 740 957	1.9%	72.5%	-2.5	-2.7%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	40 466	-1.6%	13.7%	0.3	49 913 594	-1.4%	20.3%	0.5	-4.1%
KAPSIKAM	14 263	-9.3%	2.4%	-0.1	11 993 313	-9.5%	4.0%	-0.2	-5.0%
VIPROSAL	9 244	-7.9%	1.5%	0	7 206 851	-7.6%	2.3%	-0.1	-5.1%
SULFARGIN	1 428	-13.0%	0.4%	0	1 364 965	-13.1%	0.8%	-0.1	-1.7%
APILAC	932	-11.0%	30.2%	0.1	775 945	-8.9%	73.8%	0.4	-11.3%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	173 726	-5.5%	13.6%	-0.1	208 921 895	-2.7%	20.0%	0.1	-6.7%
KAPSIKAM	65 528	-4.1%	2.5%	0	52 690 462	-2.7%	4.1%	0	-3.6%
VIPROSAL	42 920	-2.2%	1.6%	0	33 013 546	1.6%	2.4%	0.1	-3.9%
SULFARGIN	5 522	1.7%	0.3%	0	5 018 005	5.0%	0.7%	0	-3.6%
APILAC	3 453	-8.2%	25.0%	-1.4	2 808 808	-7.9%	67.8%	-1.7	-3.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца